Day & Ross Announces Sponsorship of Carnegie Initiative


Day & Ross is proud to announce our sponsorship of an event focused on inspiring positive change and inclusivity through sport, and celebrating pioneers who broke down barriers for racialized people and opened doors of opportunity for those who followed them.

The Carnegie Initiative is a charity dedicated to ensuring that hockey is inclusive, supportive, and welcoming to all. Day & Ross is a silver sponsor of their two-day conference that brings together thought leaders committed to changing the culture of hockey. Starting in Boston today, the event will also be livestreamed across the globe to maximize its reach. Topics will include education, Indigenous peoples, para-hockey, the LGBTQ+ community, and the future of the sport.

The event will culminate on January 18, the 64th anniversary of Willie O’Ree’s first game in the NHL, and will feature the retirement of Willie’s jersey by the Boston Bruins – only the seventh player to be so honoured.  

Like Day & Ross, Willie has roots in New Brunswick. Born in Fredericton, Willie was the NHL's first Black player and was inducted into the Hall of Fame in 2018. He overcame many obstacles on his journey, inspiring many who had never seen themselves represented on hockey's biggest stage. To learn more about Willie, watch the award-winning documentary about him.

About the Carnegie Institute
The foundation is named in honor of legendary hockey player and social justice pioneer Herb Carnegie. The Carnegie Initiative is working to champion the successes of diverse audiences in hockey, as well as address and correct issues in the game on all levels with regard to any area of diversity, equity and inclusion. It will accelerate the work started by Herb Carnegie, a Canadian of Jamaican descent, more than 60 years ago when he launched his first hockey school in Toronto to teach hockey skills while fostering a spirit of diversity and inclusiveness. To learn more, visit: